AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps on Unified Platform in Australia Q1 2022
Explore the performance trends of the top 5 drawing and coloring apps in Australia during Q1 2022, with data provided by Sensor Tower.
During the first quarter of 2022, the top 5 drawing and coloring applications in Australia on a unified platform demonstrated varied performance in terms of weekly downloads, revenue, and active users. Here's a closer look at the trends for each app based on data from Sensor Tower.
Gallery: Coloring book & decor from BERESNEV s.r.o. saw fluctuations in weekly revenue, peaking at approximately $4.3K in mid-January and again in late February. Weekly downloads showed a downward trend from 1.7K in late December to around 723 by the end of March. Active users similarly declined from 7.5K to about 4.9K over the quarter.
Disney Coloring World by StoryToys Limited experienced a peak in weekly revenue at around $4K in early March. Weekly downloads were highest in early January at 3.4K but generally trended downward, settling at approximately 2.2K by the end of the quarter. Active users remained relatively stable, fluctuating between 3.6K and 5.2K.
Pixel Art － Color by Number from Easybrain Ltd showed consistent weekly revenue, hovering around $2.7K to $3.4K with a dip to $2.3K in mid-March. Downloads peaked at 5.1K in early January and again at 4.7K in early March. Active users steadily decreased from 53.8K in late December to around 43.2K by the end of March.
Color by Number：Coloring Games by Wildlife Studios maintained a consistent weekly revenue, peaking at around $4.1K in mid-January. Downloads saw a high of 6.5K in late December, with a notable dip to 2.9K by the end of January, and then a recovery to approximately 4.1K by the end of March. Active users showed a downward trend, from 27.8K in late December to about 20.9K by the end of March.
Colorfy: Coloring Book Games also by Wildlife Studios had relatively stable weekly revenue, ranging from $2.1K to $3.2K throughout the quarter. Downloads peaked at 1.9K in late December but gradually declined to around 1.3K by the end of March. Active users decreased from 3.6K in late December to approximately 2.5K by the end of March.
For more detailed insights and data, visit Sensor Tower.
